Special Talk Interviews With Jewelry Specialists

Roundtable discussion
to realize our vision

Prologue

Sales have gone up by 170 times in the 8 years since Kishun was established
Four leaders of Kishun’s business discussed the background behind the company’s rapid growth and its future outlook

“We will eliminate the term ‘worthless’ from society.”—Kishun continues to embrace challenges to realize this vision. Our next goal is to establish an upcycled jewelry business. The four business leaders came together in anticipation of the upcoming phase which calls for further growth. The leaders engaged in a roundtable to discuss the background behind Kishun’s rapid growth and our future prospects.

Interview Participants

Ryo Hirashima

Executive Officer, Jewel Purchasing Department

Joined Kishun Inc. in September 2015. Since our founding, Hirashima has supported Kishun’s growth as a close aide to President Tsuji. Head of the Jewel Purchasing Department.

LIN QING

Director, Sales Department

Joined Kishun Inc. in April 2020. Appointed as Director two years after joining Kishun. Born in China. Studied abroad in the United States. Leads the Sales Department with a focus on the global market.

Kaede Takashima

General Manager, Administrative Department

Joined Kishun Inc. in May 2022. Soon after, she was promoted to General Manager of the Administrative Department. Handles back office operations that support Kishun’s growth. Took maternity leave in January 2023.

Yuta Takahashi

General Manager, Product Development Department

Joined Kishun Inc. in September 2018. Heads the Product Development Department, which is responsible for the appraisal and processing of jewels. Took child care leave from March 2023.

Question 1: What was the turning point in Kishun’s rapid growth?

Kishun saw the major crisis of COVID-19 as an “opportunity” and continued to move aggressively

Hirashima

The turning point was April 2020, when the Japanese government declared the first state of emergency in response to the COVID-19 pandemic. President Tsuji decided not to temporarily suspend business operations. Rather, Tsuji predicted that customer needs would manifest as people spent more time at home due to pandemic-related restrictions. Therefore, our company decided to work even harder. This was a big turning point that helped Kishun achieve even further growth.

Lin

At that time, Kishun’s business performance was not very good. Nevertheless, no one ever blamed the situation. Instead, we always considered what we could do and acted. Some members even saw the pandemic as an opportunity, not a crisis. Without a doubt, this atmosphere was possible thanks to President Tsuji’s decision.

Takahashi

Most of our competitors suspended operations or restricted their activities. However, Kishun didn’t even implement remote work. Our company believes that face-to-face communication is essential to help customers appreciate the value of jewels, which are a tangible commodity.

Takashima

If asked whether employees at Kishun were worried about coming to the office during the pandemic, I would say yes, there was a small amount of uneasiness. However, that uneasiness was surpassed by a strong sense of unity aimed at making the most of opportunities. That’s why Kishun was able to avoid significant damage even during the prolonged pandemic. Furthermore, it enabled us to achieve rapid growth as soon as COVID-19 was under control.

Question 2: What are Kishun’s unique strengths?

Robust teamwork among professionals

Hirashima

One of Kishun’s strengths is the smooth collaboration between business divisions. The department we interact with most often is the Product Development Department led by Mr. Takahashi. I am extremely grateful to work with team members who anticipate our needs and proactively take action before we even ask. I can’t express what a big help they are.

Takahashi

The cooperation provided by your department is also a huge help. Many members of the purchasing team led by Mr. Hirashima have knowledge of appraisal and processing, so we are able to work together logically and constructively. Naturally, this leads to great results. The same can be said about collaboration with sales.

Lin

I have never heard of an employee at Kishun trying to leave work to others. For example, when our Jewel Purchasing Department asks for approval on purchasing an expensive jewel, we immediately issue approval and commit ourselves to resale. In this way, the teamwork that enables departments to collaborate in solving problems is a unique strength of Kishun.

Takashima

The source of our collaborative ability lies in the constant evolution of our organizational structure. At Kishun, the same organizational structure never lasts for more than three months. In order to quickly respond to changing needs, we constantly change our organizational structure every few months. This allows for flexible and fast collaboration.

Question 3: What are the exceptional qualities of President Tsuji as the leader of Kishun?

Beginning a new phase through extraordinary determination and creativity

Hirashima

Needless to say, all of these strengths originate from President Tsuji. The most exceptional thing about Tsuji is his decisiveness. For example, when he first started the company, Tsuji had a policy of not dealing in precious metals. However, as soon as he learned that demand existed, he quickly changed company policy to purchase precious metals. The same is true in how President Tsuji expands the organization. Although it may seem prudent to hold off on expanding until younger members have honed their expertise, Tsuji has pressed forward and expanded without hesitation. On a personal note, President Tsuji asked me to set up our Osaka Branch just a few days after telling me to take a business trip to Osaka—I have to admit, I was a little shocked! Even so, Tsuji’s stance toward aggressive expansion has never wavered in the slightest. As a result, our company has been able to grow under any circumstances, and we have developed a myriad of strengths.

Takahashi

To add to Mr. Hirashima’s observations, I would have to say that President Tsuji has an exceptional sense of creativity. When deciding on a booth design and concept for a jewelry tradeshow, Tsuji easily comes up with ideas that we could never think of. Tsuji’s proposals were more than just stylish and cool; they were logical ideas that had been carefully considered to meet customer needs. Although we can give form to President Tsuji’s ideas, we could never imitate his creativity cultivated from building a company from the ground up.

Takashima

For that reason, team members are always thinking about how to best implement President Tsuji’s ideas. Depending on the company, the president may be aloof. But Tsuji is different. We are committed to following Tsuji to the best of our ability because we recognize that every decision he makes is for the good of our company.

Lin

I strongly feel President Tsuji’s desire to improve Kishun. He accepts anyone, regardless of age, gender, or nationality, as long as working together will benefit our company and that individual. I believe that our business is successful because we incorporate such diverse perspectives.

Question 4: What are the challenges faced by Kishun?

To become an organization capable of global competition, we must shift from working as individuals to working as teams

Lin

Kishun is a company focused on markets around the world. However, we are still lacking many qualities for achieving success on the global stage. When exhibiting at a tradeshow in Hong Kong before, the large scale and high level of the other exhibits was an acute reminder of the need to enhance Kishun. In particular, we need to enhance our management team. Currently, there aren’t enough members to connect management and on-site operations. We need to increase the number of managers.

Hirashima

Strengthening the management team is a must.

Takahashi

Although the number of young members is increasing, the number of members with management skills is not increasing very much. If this trend continues, our organization will become vulnerable. We must solve this issue by being thorough in our recruitment and education.

Hirashima

Another issue which needs to be addressed is how too much work at our company depends on a single member. Although division of labor has progressed in some areas, we still have a long way to go when looking at the overall picture. We must achieve results through team efforts rather than individual efforts. Accelerating the creation of such an organization is a must.

Takashima

We believe that increasing the number of employees who are willing to take on any task and find a way to be successful will help solve the challenges raised in our discussion. Therefore, the Administrative Department will fulfill this role. Although Kishun appears to be doing well when looking at numbers alone, there are many challenges ahead. We must never become complacent and always give our best effort in pursuit of solutions.

Question 5: What kind of future will be realized by Kishun?

We will eliminate the term “worthless” from society.
—To realize this vision, we will continue to provide experiences for 180° of change.

Hirashima

The value of a jewel changes depending on the angle and the way it is viewed. As a member of a company that handles jewels, I always try to look at people, things, and events from various angles. This attitude embodies Kishun’s concept of “experiencing 180° of change.” By continuing to embody this attitude, we can progress towards our vision of “eliminating the term ‘worthless’ from society.”

Takahashi

At Kishun, many members are thriving in positions they would not have originally considered. For example, one member started as a buyer but is now active in product development, while another started as office staff and then became a manager. In this way, Kishun provides the experience of 180° of change not only to business but also to people. We will continue such initiatives going forward.

Lin

Personally, I am a perfect example of experiencing change. I was initially put in charge of sales. However, when it became clear that I excel more at management and creativity, my role was changed. I would like to provide a similar experience to younger employees.

Hirashima

Our role is to discover the true value of people.

Lin

Above all, the next step is to build an organization that can compete on the global stage. I was born in China and have studied abroad in the United States. While studying abroad, I realized that Japanese people tend not to assert their opinions. I get the same feeling even at Kishun. A different attitude is required for global success. I see this as a major challenge for our company.

Takashima

Even if a company offers outstanding products, growth will cease if it lacks a sufficient number of skilled employees. Accordingly, we should start by maximizing the potential of members working at Kishun. The next step is to maximize the appeal of our products. These steps will enable us to achieve our vision of eliminating the term “worthless” from society. As Kishun enters its eighth year of business, I’m happy to have reconfirmed the proper course of action. Let’s all come together and work even harder to move forward.