Provide jewels Sales Business
Service Mission Mission of sales business
We will illuminate the world with the brilliance of ethical jewelry.
“Ethical jewelry” refers to second-hand jewels lying dormant in “urban mines.” These jewels do not place a burden on people, society, or the environment. The mission of Kishun’s sales business is to provide ethical jewelry to the world through appropriate sales channels.
Business Model Business model of sales business
We use appropriate sales channels to provide jewels and products gathered at our company.
Marketing Routes Three services provided by the sales business
Jewelry tradeshows
Since 2017, Kishun has been participating in jewelry tradeshows held both in Japan and overseas.
Online sales
Kishun is currently expanding our sales channels online. We opened our own online store in 2023.
POCKET BY KISHUN
Kishun Shop
In 2022, we opened our own Kishun Shop in Okachimachi, which is a renowned jewelry district in Tokyo.
Service Strength Strengths of sales business
Capable of direct transactions with the world’s top jewelers
We exhibit at jewelry tradeshows held both in Japan and overseas, and conduct direct transactions with experienced buyers from all over the world, including Southeast Asia, Europe, and the United States. This sales route is possible because Kishun keeps pace with needs around the world.
B2C online sales have grown by approximately ten times in two year
Kishun runs our B2C online Sales Business according to our basic policy of “providing products through appropriate sales channels.” We carefully create systems, codes of conduct, KPIs, and other results to produce online sales results as a team. As a result, we have been able to grow our sales by approximately ten times during the two years from FY2021.
Possesses a variety of sales channels for providing ethical jewelry
We are able to provide ethical jewelry through a variety of sales channels, including jewelry tradeshows held both in Japan and internationally, our B2C brand “Pocket by Kishun” which we launched in 2021, and wholesale to domestic retailers. Our sales of ethical jewelry are increasing every year. Kishun is striving to expand our sales channels in order to provide jewelry to even more customers.
Opening stores in major department stores
Efforts to expand sales channels for our B2C business
Pocket by Kishun has experience opening stores in major Japanese department stores such as Marui and Isetan. Kishun continues to open stores because we want to convey the greatness of ethical jewelry to not only jewelry lovers who purchase at tradeshows or online but also general customers who visit department stores.
Team management with
an eye on global expansion
Kishun strives to maximize value by keeping pace with needs from around the world, and then sharing that information with members of our in-house product development and purchasing teams. Led by our business leader, who was born in China and studied in the United States, our team incorporates a diverse range of languages and values to develop know-how for maximizing results.
Other Services その他の事業
