Kishun Brand

Brand Story

We discovered mysterious jewels.

Other jewels are sold for high prices at shops in town.
The jewels we discovered are similar to those sold at shops, but our jewels have no price tag.
If these jewels still sparkle brilliantly, why has no one recognized their true value?
We couldn’t help but wonder.

We fixed our attention on this “urban mine.”

If jewels lying dormant were to be cut and polished, they would become even more valuable.
Objects collected in the shadows of society can be instilled with shining value.

Through this discovery, we came to a sudden realization.
This mystery is not unique to the world of jewelry.

In today’s world, things disappear and are born at a remarkable pace—yet there has been a significant increase in the number of things that possess value but are deemed worthless.

We were dissatisfied by this realization, and it became our mission to let true value shine.

How much ? Too much !

If the heat of magma can crystallize jewels, then the passion of humans can forge even greater value than that of jewels.
We believe in this possibility more than anyone.

We will discover and provide timeless value.
We will eliminate the term “worthless” from society.

Experience 180° of change.

Even if it only appears to be 1° of change to others, Kishun provides an experience that will completely change a person’s perspective by 180°.

Allow us to introduce ourselves.
We are Kishun.

Statement Movie

This video expresses the brand story of Kishun.

Future

“We will eliminate the term ‘worthless’ from society.”
Towards a “reframing” company

Reframing means “viewing things from a new framework that is unfettered by convention.”
For the first time, we created value for colored gems that were previously considered worthless.
From that start, Kishun has established the basic policy of being a “reframing” company.
“Is this really a gem?”—Asking this question is the basis of appraising a jewel. However, Kishun expands this question to consider things beyond jewels.
We look for value in people, businesses, equipment, and budgets.
Kishun aims to continue making judgments without being bound by convention for all aspects of our corporate activities. Ultimately, we will one day eliminate the term “worthless” from society.

Other Contents

Service
Message
& History